Marketing Resources

A collection of resources focused on helping B2B marketers in their Lead Generation and Lead Management efforts. Start at the top and work your way down - our FREE resource guides are designed to help you navigate the waters of true Demand Generation.

Become a B2B marketing expert. Take your demand generation efforts to the next level. Learn the latest best practices in lead nurturing, lead scoring, and landing page optimization. Research marketing automation and know what questions to ask before you buy. Align marketing and sales around a common revenue cycle to drive explosive growth.

Select from the topics on the left and download free whitepapers, webinars, and podcasts to learn all these best practices and more.

Featured Items:

Landing Pages 101

A MaaS Impact Marketing Whitepaper

The goal of this guide is to arm B2B marketers with the tools needed to begin constructing landing pages that convert better leads. This is the best place to start for those who are new to Marketing Automation and the impact it can have on your organization.

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Lead Scoring 101

A MaaS Impact Marketing Whitepaper

What is the first step in aligning Sales & Marketing? Agreeing on what 'qualified' means is a good place to start. By prioritizing leads on only focusing on those prospects who are truly ready to buy, sales can better prioritize time while marketing focuses on those who need more information or messaging.

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Optimizing Marketing and Sales Lead Management with Marketing Automation

A MaaS Impact Kill Tradition Paper

The way we buy and sell has evolved with electronic mediums such as the web, email and social media. Marketing automation solutions should solve these challenges, but are often too difficult to use and inflexible for today’s agile marketers. It’s time for revolutionary usability. To discover how to spend less time managing your marketing technology and more time being creative and strategic first decide to kill tradition, then download a free copy today.

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When to Use 'FREE' - How to Leverage Content and Win Prospects

A MaaS Impact Kill Tradition Paper

Call it “Web 2.0”. Call it “Content Marketing”. Call it whatever you want but the fact of the matter is, corporate buyers begin and often times end their purchases online. Whether it be the VP of Technology looking into the latest Voice Over IP telephone solution, the Sales Director test driving the latest on-demand sales CRM or the marketer looking for the best lead generation platform—These processes all begin with an online search and end with the company who has the strongest and most influential web presence.

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