Sales Optimization Best Practices

Free Tools, Articles, and Resources for Best Practices in B2B Marketing

Achieving alignment between marketing and sales departments is the largest opportunity for improving business performance today. When marketing and sales teams align around a single revenue cycle, they can create dramatic improvements in marketing ROI, sales productivity, and most importantly top-line growth.

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Optimizing Marketing and Sales Lead Management with Marketing Automation

An IDC Workbook

If you're grappling with how to make the right choice for lead management, or looking for fodder to help make a business case for marketing automation at your company, here's a useful resource just released by the analysts at IDC: a workbook titled "Optimizing Marketing and Sales Lead Management with Marketing Automation."

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Coordinating Marketing and Sales Across the Entire Revenue Cycle

An IDC Analyst Connection Publication

In this IDC publication, Michael Gerard, research vice president of IDC’s Executive Advisory Group, discusses the extraordinary revenue growth that can occur when marketing and sales teams stop fighting and collaborate together around a single revenue cycle.

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