Company

Placing Marketing Firmly in the Cloud

The concept of Marketing-as-a-Service (MaaS) is almost counter intuitive. Marketing was birthed from sales and most often holds true many of the same myths that exist in sales. More is better, face-to-face is king, grassroots efforts pay dividends. The idea of MaaS Impact sprung from one fundamental question that could not be answered by any of the above and unfortunately it's the same question that plagues most marketers daily - what leads are the best, and where do they come from. The construction of true and track-able ROI is on the tips of executive tongues but when it comes down to a proven, repeatable model we as marketers find ourselves scrambling to stay ahead of the curve. What if creative technologies, coupled with a secure platform and combined with an easy to use interface allowed us to generate, nurture, score and track each lead throughout the lead lifecycle, into the sales process and beyond.

At the core of MaaS Impact is the notion that "Action speaks louder than words", providing services with added value are far more effective than speech alone. Nowadays, the development of technology (especially digital technology) makes it easier to turn creative ideas into real services.

As a result, the relationship of marketing to technology is quite clearly shifting. Technologies that used to be solely creative tools for marketing campaigns (or mediums for delivering marketing campaigns) are now becoming the core of marketing itself. At MaaS Impact we are proud to be leaving the Marketing Cloud revolution.